You may have heard the news about former Xango leaders leaving that company to launch a new health and wellness beverage company called Yoli. Are you even a little curious as to why they left to start their own company? I am talking about three great MLM legends. They all left because they were concerned about the long-term stability and continued growth of the companies in which they were leaders. And when company management doesn’t understand the importance of that simple concept, it can really hurt the organization as a whole. You’ll learn what it takes to run a successful MLM business and why you should consider them as candidates in your careful selection of a solid home-based business.
Why did Darren Falter, Corey Citron and Robbie Fender leave Xango?
Xango lacked innovation. Despite being the first legendary company to effectively promote itself through the introduction of the mangosteen fruit packaged in a unique bottle, Xango struggled to capitalize on mainstream trends. As a result, the number of distributors has decreased and the future is still at stake. Part of the blame lies with management’s stubborn thinking that their unique selling proposition is their First-To-Market brand concept and that people will join Xango because of it.
What are good examples of great MLM companies that demonstrated great innovation?
Monavie is a great example of a company that did a great job of branding with the introduction of Acai berries to the market through their variety of 19 different antioxidant-rich fruit juices packaged in a wine bottle. They just didn’t rely solely on their single brand of wine bottle to command a sizable market share in the Acai berry industry. Monavie also capitalized on the prevailing trends in the energy drink market and launched its first sugar- and caffeine-free energy drink.
Where was Xango with their Mangosteen energy drink or any other product that revolves around their main theme? If Xango did a very good job of introducing the mangosteen fruit to the market, why did they lack the motivation to continue with more innovative products that meet the demands of that niche market? Could this be the reason behind the departure of their former top leaders?
Daren Falter, the best-selling author of How to Select a Network Marketing Company, knows the importance of constant innovation.
Innovation has to be consistent. A good example of this is Steve Jobs of Apple Computer with his constant product launches that adapt to current market demands.
In case you don’t know, Daren had selected Xango as the number 1 company among the list of other MLM companies in the top ten list. He now wonders why he would leave the number 1 company he has chosen to start a new company in a highly competitive industry. The answer is that Daren knows the importance of a once-in-a-lifetime stake in an emerging market, and if not taken advantage of, the result will be a loss of potential revenue.
With the patented exploding cap technology that is truly a remarkable innovation for Yoli in this highly competitive energy drink market, Daren saw this as one of the most powerful Unique Selling Propositions that have unique brand components that will allow their business to stay in business. very competitive in the market. long-term.
Daren has been a long-term network marketing distributor for over 20 years and has worked as a consultant for top MLM companies for 10 years. He knows what it takes for a business to succeed. Having a strong track record with your old Xango company says a lot.
