Have you ever wondered why you often find a coupon inside your cereal box or get invited to a customer preview sale at your favorite department store? These companies know that their current customers are the best—and most profitable—they’ll ever have. So it’s not surprising that they go out of their way to keep these customers happy and keep them coming back again and again.

Believe it or not, the same concept applies to your artistic career. While you don’t want to ignore potential clients, you’ll find that when you pay a little more attention to the clients and collectors you already have, it will really pay off: you’ll increase sales and profits from your art business. The following 10 practical strategies will help you get started.

1 – Understand how and why your customers buy art

Put yourself in the shoes of your customers. What’s in it for them when they buy your art? Maybe they feel good about having an original piece of art. Or they are happy to support an emerging artist. Perhaps they are eager to show their new painting to their friends. Start listening to your customers and asking questions, and you’ll learn a lot, fast.

Don’t underestimate the power of being an art collector yourself. You will know firsthand how your collectors feel when they buy your work and you will be a great role model for them. Even better, you’ll be supporting other artists.

2 – Make the first purchase a fabulous experience

When you sell a piece of art, remember that it is also an exciting event for your customers. So let them get excited about their purchase. Accept any compliment with kindness. Then share something personal that lets them know you’re excited about the sale, too. Tell them how the sale is meaningful to you: it’s your first one; the first to someone in New Jersey; the first of this series, or the last like this. A positive connection now can pay off for years to come.

3 – Be professional in everything you do

Treat your art like a business and treat your clients professionally. Be meticulous about meeting deadlines and keeping appointments. Always provide the materials or information you promised, complete and on time. And remember to personally thank your collectors when they attend one of your shows or support you in any way. A quick note or email will be appreciated and remembered.

Also, be professional when pricing your artwork. Keep your prices constant: from the gallery to your studio and from city to city. And stick to your prices no matter what; never dismiss your work.

Naturally, it makes sense to present yourself professionally every time you show someone your work. That said, never try to be someone you’re not. Let your personality shine through and you will be the best businessman you can be: you.

4 – Make it easy for your clients to buy more of your work

I was at a friend’s house recently and admired a beautiful handmade journal she had bought at a local craft fair. Thinking it would be a perfect gift for another friend, I asked for the name of the artist. When she couldn’t remember, we looked inside the diary and found that the artist’s name and phone number were nowhere to be found. The result? He or she lost a sale.

Put your contact information on everything that leaves your studio: letterheads, invitations, show announcements, note cards, etc. Affix has a custom label on the back of each painting that includes your name, plus your email address or website.

And send your new collectors home with an “Artist Pack” – a professional-looking folder with your business card, resume, artist statement, biography, articles about and written by you, etc. You’ll be surprised how often your customers will share it with their friends and associates.

5 – Request another sale

When liquid shampoo first came out, it gave consumers a convenient and easy way to wash their hair. “Lather and rinse,” the label read. But shampoo sales really took off when just one word was added. His shampoo bottle now says, “Lather, rinse, and repeat if desired.”

Repeat sales can also revolutionize your business. So display your work in your home and studio where visitors will see it. And when customers are making a purchase, be bold: Ask them if they’d like to buy a second (or third) piece. Ask your collectors for referrals to another collector, or to a shop or gallery where they think their work might fit. Or suggest a commissioned piece you’d like to make for them. The key here is to ask for the sale.

6 – Improve your customers

Another way to increase your income is to upgrade your clients to a more profitable product (“luxury” shampoo for colored hair, for example). It’s pretty easy, once you get the hang of it. Here are some upgrade ideas that have worked well for my clients:

o Encourage your customers who normally buy giclee prints to buy an original painting.

o Introduce your existing clients to some of your largest or most expensive artwork.

o If you have collectors who have only bought your sketches or drawings so far, suggest that they buy one of your paintings next time.

7 – Cross-sell your customers

Cross-selling is simply selling your customers something different from, but related to, what they are already buying. Consider the example of shampoo. Wouldn’t it be relatively easy to sell hair conditioner to someone who already uses shampoo?

Now take a look at your own piece of art. Cross-selling might mean selling a piece of your pottery to one of your painting clients, selling a painting to one of your sculpture collectors, or suggesting your art note cards as an upsell when a client stops by to pick up their pet. . portrait. Be imaginative and you can increase both sales and profits.

8 – Know your customers and collectors

Remember that your customers are first people, then customers. Take your relationships beyond “business” and build personal relationships as well. If appropriate, invite them to social gatherings, send them a Christmas card, or send them a postcard from their favorite vacation spot.

When you talk to your collectors, make it a habit to hear about important dates and occasions. Then remember your very special occasions with a gift of art. Imagine having a small piece of your artwork forever connected in your collectors’ minds to your 50th anniversary, the birth of your first child or grandchild, or your child’s medical school graduation. Sometimes a little goes a long way.

9 – Let your clients know you and your art

Don’t you love it when you can watch another artist at work and see for yourself how they do what they do? You’re not alone.

Almost all art collectors are curious about how you create. So it makes business sense to find ways to share your process with them. You can invite them to an informal demonstration. Show them pictures of the place that inspired you. Or even let them try the process themselves. Take the time to show your clients what makes you and your art unique.

Clients who understand how you apply your paint, why you use those weird-looking long brushes, or how you get so many layers of color on your canvas are not just informed about what you do, they are interested in what you do. And that will translate into more sales and more referrals.

10 – Build strong and ongoing relationships with your collectors

Don’t be embarrassed to ask your clients for advice and input, whether it’s about how you display or hang your work, or about new projects or techniques you’re trying out. Do it one on one, or host a studio open house (note I didn’t say “studio sale”) to find out what they think.

And when you’ve finished a new series or collection, or are ready to hang a new gallery exhibit, invite your best clients into your studio for a special preview of your new work. They will love it.

Most importantly, be yourself with your clients and collectors. Yes, you might know a collector or two who wants to be dazzled by the rhetoric and doublespeak of art. However, most collectors will want to know their true self. They’ll love to hear your feelings about your artwork, some of your artistic quirks, and even some of the mistakes you’ve made.

Once clients and collectors really connect with you and your work, they’ll come back for more. And that’s good for every artist’s business.

RELATED ARTICLES

Do Pilates Classes Require Pre-Registration?

Pilates Classes Require Pre-Registration All clients are required to take a one on one taster session and group class assessment before joining classes. The studio is equipped with Balanced Body equipment including Reformers, Trapeze Tables and Wundachair. All virtual fitness classes, including Spin and Pilates,…

割引キッチン用品のAliExpressクーポン

割引キッチン用品 2010 年に設立され、オンライン ショッピングの世界に旋風を巻き起こしている Ali Express は、世界中の小規模販売者が自社の製品を消費者に直接販売するための市場です。 中古の iPhone から人毛ウィッグまであらゆるものを取り揃えており、高品質の商品を手頃な価格で探しているバーゲンハンターにとって頼りになる場所です。 聞いたことのない販売者から購入することに不安を感じる人もいるかもしれませんが、AliExpress にはあなたのお金と個人情報を保護するための強力な購入者保護ポリシーがあるので、ご安心ください。 すべての購入には保証が付いており、まれに製品に欠陥がある場合は、受領後 15 日以内に返品することができます。 配送、返品、または特定の商品についてご質問がある場合は、よくある質問セクションを確認するか、販売者に直接お問い合わせください。 Glamour は、このページのリンクを介して行われた購入から手数料を受け取ることがあります。 価格と在庫状況は変更される場合があります。 このコンテンツは Yahoo のサードパーティ パートナーによって作成されています。 アリエクスプレスクーポン ラマダンのごちそうの準備に関しては、必要なキッチン用品をすべて買いだめすることが重要です。 手頃な価格の鍋、フライパン、焦げ付き防止調理器具セットを幅広く取り揃えているので、予算を抑えながら家族全員で宴会を開くことができます。 見事な皿やボウルから機能的なウォーターピッチャーやグラスまで、イフタールやスフールの完璧な雰囲気を演出するさまざまなエレガントな食器も見つかります。 割引キッチン用品のAliExpressクーポン AliExpress でさらに低予算で買い物をしたい場合は、必ずサイトのロイヤルティ プログラムにサインアップしてください。 わずか 40 ドルで、無料配送コードや会員限定クーポンなど、さまざまな特典をお楽しみいただけます。 AliExpress コインを使用して次回の購入を節約したり、無料のギフトと交換したりすることもできます。 ストアクーポンはAliExpressの販売者によって直接提供され、通常はそれぞれのストア内のどの商品にも使用できます。 これらのクーポンには最低購入要件と有効期限が設定されていることが多く、買い物客が割引を利用するために一定の期間内に大量の注文をすることを奨励しています。 一方、セレクトクーポンはAliExpressが提供しており、幅広い販売者の商品に適用できます。 これらのクーポンは通常、製品タイプまたは店舗カテゴリごとに分類されており、買い物客は目的の購入に合わせたクーポンを参照して選択できます。 AliExpress クーポンを使用するには、商品をバスケットに追加してチェックアウトに進むだけです。 ページの下部近くに「プロモーション コード」ボックスが表示され、そこにバウチャー番号を入力できます。 コードを入力したら、[適用]…

할인된 유아용품에 대한 Ali 프로모션 코드가 있습니까?

Ali 프로모션 코드가 있습니까 새로운 부모가 되면 아기를 행복하고 건강하게 유지하는 데 필요한 아기 용품을 구입하는 데 비용이 많이 들 수 있습니다. 하지만 잘 살펴보면 많은 비용을 들이지 않고도 필요한 물건을 얻을 수 있는 방법이 많이 있습니다. 한 가지 방법은 아기 용품에 쿠폰을 사용하는 것입니다.…

솔루션 배포 전술로 카지노 역량을 강화하세요

카지노 역량을 강화하세요 카지노 사업에서 제휴사를 행복하게 유지하려면 높은 수수료율 이상의 것이 필요합니다. 이를 위해서는 파트너의 요구 사항, 열망, 실질적인 우려 사항을 해결하는 전체적인 접근 방식이 필요합니다. 다행히도 기술이 도움을 드리고 있습니다. API 통합은 경쟁이 치열한 환경에서 확장하고 성공할 수 있는 간소화된 데이터 기반 카지노…

Leave a Reply

Your email address will not be published. Required fields are marked *