As you gather information for your church growth business plan, if properly researched, you will quickly realize the power that lies within social media. In the process of this research, you should have already determined several places that produce a large amount of regular traffic. You should start using these FREE platforms to generate traffic and exposure. Some of the top free sites to get the most out of social media would be:
- blog/website ~ Every business needs to have a central point of contact, somewhere from where all correspondence starts. By sharing your content and engaging your audience with what you have to offer, your contact will search for your content on a regular basis. Setting up your blog correctly will allow you to automatically share your content on multiple social networking sites at the same time simply by pressing “publish”. Leverage the power of automation through syndication.
- Facebook ~ with the massive influx of people on Facebook, it is prime territory to reach a large number of people, simply by sharing your content, videos, motivational thoughts, etc. start building a strong online presence
- Youtube ~ Video marketing and sharing have become a major source of traffic to sites. While using YouTube, it would be advisable to create your own channel that allows for some customization, but mainly, it keeps your visitors watching your videos only until they decide to leave. (If you don’t create your own channel, once your video ends, several other videos within the same niche will automatically appear, possibly losing some of your traffic.)
- Google ~ if you really want to market your church and grow it through social media, Google is the number one search engine on the internet, you definitely want to build a presence there. Google is definitely a place where you want to share your content. By doing your research and having your content on the first page of Google, you will attract a large number of visitors to your blog/website.
So once you have all your strategies firmly in place, you need to start a consistent marketing plan for your church. Post regularly on your blog and share via all social media outlets. By using social media to create massive leads, you will start to grow your membership. By using all of the free components listed, you will start to see results, drive traffic, and share your vision around the world.
