Almost all of us have already known Influencer Marketing, it has had a remarkable impact on current marketing. Consumers now trust influencer marketing than any other marketing method, why? For its authentic message to all. Old or traditional marketing still works but we cannot deny the fact that most consumers were already captivated by influencer marketing, influencer marketing was controlled and directed by “Influencers” that we see on social media, they stand out of whatever niche they are experts in. Now, in this article, let’s talk about the evolution of influencer marketing.
The year 2007, Facebook and Twitter are the best places to display your products, even today, it is still efficient. Before, if you have a high profile and a large following of those platforms, most of the companies interact with these profiles online, most of the product placements that you could see were organic and not paid.
Then Instagram stole the crown in 2010, scanning and posting your photos has become famous, you can easily take a photo, edit a little and post it on your Instagram, then watch the engagement you were able to get. There is a lot of hype going on on Instagram, every day, until now. If you would like to know, there are many guides and training pieces to help you with social media advertising.
2013 when Facebook reigned again in the world of marketing, this platform was one of the best tools of the marketer to achieve their goals and objectives for their business. Still, Instagram has more benefits for you to showcase your product, Facebook is more about written advertising while Instagram is more about photos and videos, you can show your passion and your passion for the photos that you were able to share.
And by 2016, viral content had spread across social media platforms like Facebook, Instagram, Twitter, and YouTube. Those people who were not very famous, unlike celebrities, were able to get thousands and even millions of followers by creating attractive content, these people are what we call “Influencers”, they could become famous on social networks only for their content that went viral. But it’s not just content, it has genuine features, that’s why people keep interacting with it. By that year, influencer marketing has developed and become more and more efficient so far.
Finally, 2017, this year. Influencer Marketing has been more genuine in all aspects of its process, from content to influencers, brands and audience, even the relationship between brands, influencers and audience is genuine and must be genuine. People now trust recommendations, which is why influencer marketing continues to flourish. It’s no wonder that little influencers are gradually becoming popular and being trusted for their authentic content and authenticity in and of themselves.
