Mobile marketing is the new definition of internet marketing. Mobile devices have become an essential part of our lives and people today feel extremely comfortable shopping online using their mobile devices.
Google has recently made its mobile index first. In Google’s words, “To make our results more useful, we have started experiments to make our index mobile first. Although our search index will remain a unique index of websites and applications, our algorithms will eventually use primarily the mobile version. of a site’s content to rank the pages on that site, understand structured data, and display snippets of those pages in our results. “
Mobile marketing generally refers to marketing on or with mobile devices.
It can include any marketing activity via mobile, be it an online purchase or an SMS notification for a product advertisement.
Here are 5 main reasons why mobile marketing has become important:
1- Helps to easily reach the target audience
According to Cassandra Wesch, founder of Miami digital media agency Upward Commerce, “Mobile marketing requires optimizing your website for mobile audiences and getting your local SEO correct.”
Mobile marketing allows the marketer to identify and reach customers in a very simple way.
2- Mobile commerce has become a reality
While e-commerce used to be a desktop activity, today, people turn to their mobile phones to purchase items. According to HubSpot, mobile commerce will control 24.4% of total ecommerce earnings in 2017.
Now, it’s up to brands to capitalize on the mobile revenue stream, using mobile-specific advertising, search engine marketing, and a mobile-friendly website to reach buyers.
3- SMS marketing has evolved
SMS marketing is a powerful way to get your message straight into the hands of the people. Reduce clutter from email inboxes or noise from other marketing channels.
Text messages have an open rate of at least ninety percent of people, and people open an SMS message within three minutes of that little beep. So if you are not harnessing the power of SMS, now is the time to start.
4. Mobile devices have changed the way people consume content
As people use their mobile phones to consume more content, brands quickly understand how to use the mobile device to tell their own stories and interact with the customer. It’s not just about making content look good or small. It is about a convenient content structure and experience.
5. Time spent on mobile devices is increasing
In 2016, Americans spent an average of 5 hours per day on mobile devices. According to TechCrunch, “US users spend more than half of their time (51 percent) on social media, messaging, and media and entertainment applications, including those like Snapchat, which now accounts for 2 percent of time. user diary in applications “.
Mobile marketing, if done right, can generate the highest return on investment. Desktop-centric marketing activities have become a thing of the past. Focusing your efforts on mobile marketing will help you generate more sales.
