Competition in most industries is fierce. You need to connect with your target audience and cut through the noise in a crowded market. Videos are a great marketing tool to help you achieve several goals for your business, whether it’s improving brand awareness, building trust and authority, or giving undecided leads that extra push to finally close the sale. Optimized videos can also improve your SEO ranking and help you reach a larger audience.
More and more consumers are watching videos before making a purchase decision than ever before. Here are some tips to help you create effective videos to promote your product or service:
know your niche
Understand and dominate the space you want to dominate. A little research is essential before developing the content. Your tone and style will depend on the type of business you are in.
To make videos that convert, you need to establish subject matter expertise that resonates with your audience. Develop videos that not only tell compelling stories about your brand, but also demonstrate empathy towards the needs of your audience.
make a strong impression
The first few seconds of a video can make the difference between capturing an audience and being overlooked and ignored. A 2016 video consumption study revealed that Facebook users who watch the first 3 seconds of a video will continue to watch for at least 30 seconds more.
Having a strong intro sets the tone for the rest of the video. Create ways to showcase your brand personality and company culture while remaining professional. Introduce people who are likeable and relatable to represent your organization. Research shows that people buy from companies with which they have a positive emotional connection.
Create instructional videos
What better way to make your presentation more compelling to your target market than to make demonstrations or training videos that help them understand what exactly your product is all about and what problems it can address. While it’s important to focus on the product’s features, don’t skip the details about its practical applications and how it can improve your life. How-to videos are a great way to attract new customers and shorten your sales cycle.
Focus on FAQ
Frequently Asked Questions (FAQ) videos allow prospects to quickly and succinctly digest and absorb information about your product. These videos can help customers understand how to get the most out of your product or take advantage of offers they may not know about. A good example of a company that uses this technique is IKEA. They have developed a series of videos addressing queries on popular types of furniture. Be sure to keep your FAQ videos under 2 minutes so you don’t bore your audience.
End with a strong call to action
Clearly tell your audience what the next steps should be at the end of the video. If they’ve made it this far, chances are they’re expressing a keen interest in your product. You can direct them to a link so they can get more information or to your e-commerce site where they can buy the item.
With the proliferation of applications and computer software, it is now very easy and inexpensive to create your own videos. But if you want to develop professional-quality videos that align with your overall marketing strategy, it’s worth hiring the services of an experienced marketing company.
