Every now and then, you will see a “Green Pea” (new car salesman) come out of training and come to the sales floor with his new knowledge of car sales and start selling cars. This person follows your sales training and auto dealer advice to the letter and begins to make deals left and right. They are excited and very proud of their success in their new car sales career. They smile all the time and greet their customers enthusiastically as they rack up more sales and commissions.
Then, as time goes on, they start to think that they can shorten their training steps and save some time and energy. They also begin to believe that they can choose a safe sale at first glance and begin to choose their customers. Then before they know what hit them, their sales start to drop and so do their commissions. The new car salesman is scratching his head trying to figure out why no one is buying from them. It’s because they need to get back to the basics of their car salesman training and sales tips. Read on and you will discover the most basic and important car salesman tips for being a successful car salesman.
Basic advice for car salesmen n. # 1: discovery
The basic meeting is the first meeting of the car salesman and potential car buyer and a very critical step in selling cars. You know what they say about first impressions and it’s no different when it comes to selling cars for a living. Presenting yourself professionally and quickly is the right thing to do, but if you’re poorly dressed or smells like an ashtray, you have a good chance of making a bad first impression. You need to look, act, dress, and speak like a professional to make a good impression. This car salesman tip will help you get off on the right foot.
Basic advice for car salesmen n. 2: selection
This advice to a car salesman may seem obvious, but novice car salesmen often overlook the proper selection. You will never sell and the buyer will never buy the wrong car at the right price. All car buyers would like to have a top-of-the-line car at the price of an entry-level car. When you spend some time talking and determining their needs, you will save yourself a lot of pain. If you show your customer the fully loaded model and can only afford the base model, you risk embarrassing them. However, if you show them the base model and they can pay more, they will crash. It is easy to pass them to the prettiest models, but very difficult and uncomfortable to reduce them to a model that fits your budget.
# 3 Basic tip for car salesmen: cherry picking
Selective selection is the practice of a car salesman who thinks he can determine a customer’s creditworthiness or buying potential just by looking at him. They will then decide if they are going to serve that customer or let another salesperson help them. The downside to selective selection is that clients often disguise themselves and intentionally try to appear less desirable as a defense strategy. They want the seller to think they have no money or credit so they don’t feel pressured. I have seen many sellers lose very nice commissions by choosing carefully. The moral of this car salesman tip is that you can’t tell buyers and onlookers apart by looking at them. The more people you help, the more you will sell; it’s about numbers.
When you have a slump in car sales, go back and read these basic, but very important, tips for car salesmen. You must be a professional from the beginning and know your client and their needs. Talk to as many potential clients as you can, stick to the basics, and your numbers will continue to increase as will your commissions.
