Bicycling is the world’s leading cycling magazine. It was released in February 2003 and is published 10 times a year. Bicycling South Africa is a counterpart to the American cycling magazine: Bicycling and Mountain Bike. It is a publication of Touchline Media, also belonging to the Lifestyle Division of Media 24.
Bicycling has become known as the quintessential bicycling magazine. It is aimed at both road and mountain biking enthusiasts, which is a thriving and fast-growing lifestyle cycling market that includes professional or casual cyclists, young or old. Whether it’s ten-speed or mountain bikes, this magazine is an informative and helpful must-read.
Bicycling South Africa is the leading bike and gear tester; dedicating more than 30% of its space to the latest reviews that allow readers to make the best decisions. The magazine has content for every element of a cyclist’s life, including training techniques and fitness information packed with inspiring human interest stories, motivation, nutrition and event news from around the world.
A subscription to Bicycling South Africa offers a healthy mix of articles on travel, fitness, bike and equipment reviews, race reports and much more. Colorful photography and award-winning stories, bringing the sport to life, complete every page of the magazine. This is combined with intriguing stories from celebrities surrounding the sport and a display of their latest cycling apparel.
Bicycling is committed to keeping you fit and healthy by presenting essential fitness, training and nutrition tips. The magazine provides in-depth bike and gear reviews for all riding styles and trails. Seasoned cyclists, novices, and aspiring cyclists; Anyone who rides a bike, or who is flirting with the idea of taking up cycling, should pick up Bicycling South Africa Digital magazine and enjoy the excellent and useful content.
Bicycling South Africa editor Mike Finch plans to make his brand consistent globally, looking at franchises like Australia. In April 2013, Bicycling sported a new logo, with a new format and 16 additional pages. The new logo is equivalent to the logo used by its US international partner, Rodale Inc. The April issue featured Patrick Dempsey, a passionate cyclist and star of the hit series Grey’s Anatomy, on the cover. By the way, it coincided with the 10th anniversary of being South Africa’s leading cycling magazine.
To enable more readers to get the magazine, it joined the digital media revolution by launching the Bicycling South Africa ezine on all or most of the digital newsstands. This has presented an access opportunity to millions of interested readers. More importantly, customers no longer need to lug around heavy chargers during their journey. A digital magazine does not take up space in your luggage or add weight to your mobile! All your digital magazines are available in the cloud and you have access to them anywhere and anytime you want.
So grab a copy of the Bicycling ezine to fuel your passion for the sport as well. This is the way for the future with a clear message to ‘go green’.
