Email Marketing Do’s and Don’ts

Email marketing has been proven time and time again to be an effective method of communicating with your customers, including sending you updates on your new releases and promotions, and even asking for feedback that can help you improve your business. According to a MarketingSherpa…

Sales Copy Formula for Websites

Sales Copy Formula for Websites Would you believe that all the great websites that sell products or services follow a formula? They all use the tried and tested acronym AIDA. This means Attention, Interest, Desire and Action. Grab people’s attention with a catchy headline or…

3 things to consider before buying online

Technology is becoming more and more sophisticated with each passing day, leading to advances that streamline the way people communicate, interact, work, and shop for goods. However, the ingenuity of people focused on finding new ways to take advantage of this technology in combination with…

channel letter signs

Channel letter signs, which are also known as halo light letter signs or backlit letter signs, are signs that are typically illuminated with neon. Business owners often use channel letter signs to display information to their customers. One type of channel letter sign is the…