Have you ever wished you could combine the great presentation you made at last month’s trade meeting with the trade display your company is using at this month’s convention? In the past, that combination was almost impossible. The technology to successfully bridge the gap between cockpit and computer did not yet exist. At today’s trade show exhibit, the opposite is true: collaboration between booth and technology is second nature. There are many ways to incorporate computer presentations of all kinds, both into your existing units and into any new ones you may purchase in the future.
Technique #1: Add a monitor to your trade show
This is perhaps the easiest way to add a touch of technology to your stand. You do not need to change the cabin itself; Assuming you have something sturdy enough to support the weight of a small monitor, you won’t need to do a thing. Simply purchase the monitor and purchase the necessary cables to provide a connection between a laptop or desktop computer and the monitor. Then attach the display to your trade show exhibit, preferably high up so it’s above the heads of the crowd and can be seen from a distance.
The type of connection required will vary depending on the type of devices you are using. If in doubt, contact the computer manufacturer and the hardware manufacturer. In most cases, the type of cable is clear and the connection is not a problem. Just make sure you have enough cable length to go from one port to another and that you can prevent the cable from becoming a tripping hazard.
Technique #2 – Invest in a trade show display with a built-in projection screen
Although this technique is a little more expensive, it has a very strong impact on your visitors. For this technique, contact your regular trade show dealer. Ask them if they offer a unit with a built-in projection screen. Your model should allow front or rear projection to give you maximum freedom in organizing present and future design projects. Ideally, the company should offer a projector or at least know of one that they recommend for use with their product. If your company can’t offer this, find another reputable source that can.
The main advantage of this type of style is that it draws attention directly to your slideshow or other presentation. It becomes the focal point of your entire stand, making sure you never have a problem communicating it to people. This is particularly important if your trade display is promoting a small item; you can present the details to visitors using computer-assisted magnification without losing interest.
Regardless of the type of system you choose, you’re making a smart choice when adding a presentation to your trade display. People love moving images and they love to understand more about things. When you have a presentation, you are capturing the best of both worlds. Play the slideshow as long as you like or leave it playing constantly. Whichever method you choose, a high-quality presentation will have a positive impact on your convention presence.
