In a crowded internet space, websites compete with each other for maximum exposure through SEO marketing techniques. However, many website managers tend to forget that ultimately content is still king. SEO can only help attract readers to your website. But once there, it is the content of the website that can captivate the reader’s interest and propel them towards the desired action.
Create a complete library of articles
Create a collection of relevant, useful, original, and interesting articles that match your nonprofit’s theme. The reader is looking for crisp, compelling content that adds to their knowledge and insight, and serves a specific purpose. Your website is not just a place to advertise and promote the interests of your nonprofit organization. The content should reflect your genuine desire to be useful to readers, not the other way around.
Provide dynamic news content
All the latest and most relevant news related to your nonprofit’s mission and purpose should be available on your website. The news content must be constantly updated so that the reader finds new information every time they return to visit your website. Integrating an RSS feed can help with SEO and encourage visitors to return often.
Make effective use of images, audio and video
An image says more than a thousand words. A great image on your home page or a captivating photo gallery can capture the reader’s imagination and draw their interest to explore your website further. You should be careful about copyright laws when using images. But there are plenty of creative images freely available online that you can use for your website. Similarly, the audio and video content on your website can impress your visitors about your professional presentation and give them more than they expect. Also, even from an SEO perspective, websites that are rich in terms of media content are more easily selected by search engines.
Blog section for your website
Blogging has become a very popular way to add freshness and new content to your website every day. A blog can be effectively incorporated into your website and you can use it as your personal spokesperson and express your opinions on relevant topics. Blogs also invite comments from visitors and allow for the creation of a more interactive website that gives your readers the opportunity to express their opinion.
User Section or a Discussion Forum
To make your website more engaging, you can maintain a provision for readers to submit their original content to be published in a dedicated section on your website. Giving the writers due credit, you can generate a good amount of insightful content for your website. The best part is that user input helps you see problems from a variety of perspectives, not just your own. Instead of a one man show, your website becomes richer and more democratic in its content value. Alternatively, if your nonprofit’s theme allows for multi-topic discussions, or you have time to moderate discussions, you can create a discussion forum on your website, inviting readers to weigh in.
With constant attention to the quality of your website content, you can create a strong image for your nonprofit organization on the World Wide Web.
