We all know the wonders that article directories can do with the right technique and also with the right planning, but sadly there are still tons of people who are clueless. Low-quality articles, writing styles that are downright annoying, and not marketing articles are the deadly sins of the world of article marketing.
But what is article marketing?
Simply put, it’s the act of making articles work for you as a marketer, whether it’s driving more traffic to your site, influencing readers to buy something, generating more followers, etc.
Your article gets read and sets in motion activities that are designed to bring benefits to you and of course the reader as well.
OK… So tell me how?
Article Directories: Sites that allow authors to freely post articles on a wide range of topics or categories. You write a high-quality article on a subject or subject of your expertise and submit it to article directories. Article directories help your articles with exposure, better search engine visibility and a large reader base, and help drive traffic back to your site, when done correctly.
When deciding which article directory you’d like to submit to, do your homework and select it based on the following principles:
- Relevance – If you are marketing SEO services, Google the sites that make the best sense and impact.
- Demographics – This is tricky, but it takes time to research and assess whether your target demographics are a good fit for your articles.
- Services you offer: Try to post to article directories that have a healthy and steady stream of articles related to your topic or topic.
1. PREPARE, PLAN AND STRATEGIZE
Consider your end goal when writing or submitting the article: search for keywords, use proper SEO tactics (keyword density, keyword relevance, semantics, links, etc.), and determine your strategy. Don’t be afraid to change your articles in terms of paragraph placement, grammar, focus (critical, review, informational) and test what works best for you.
This step also involves making an article directory listing that best suits your purpose.
2. WRITING
List key ideas, keywords, and general notes; then write the article. It is a good idea to limit the length of the article to around 500 words. If you can’t write, outsource it, but be sure to properly edit or manage the process for quality articles.
3. MARKETING
The final step is to submit the articles to the article directories you thought of above. Don’t send a bunch at once, 1 to 2 will be a good bet. Also make sure the link pointing to your website allows you to trace the source. It is recommended to do this so that you know exactly which article directory is working and which is not.
And that is all friends. I hope this helps you write great things and achieve success in your journey in the world of article marketing.
