Depending on your budget, you can place a good and effective ad on Facebook, but alas! It doesn’t matter at all if you don’t have a big corporate budget to invest in, so no problem. Remember that pitching a good profitable ad to a repository of millions of members means, as a rule of thumb, that more than 20% would definitely be aware of your unique selling proposition (USP).
A good tip when it comes to these social networking systems for business purposes is to have a bit of Marketing knowledge for better effectiveness. Facebook marketing strategies and social media trends are constantly changing due to this ever-growing member database. Facebook has evolved from a network system of student puppies and placing ads aimed at college students to a larger and increasingly complex advertising system today.
In its recent past, it was a rule to place a targeted banner ad to the network, placing social ads is one of the most attractive ways to generate profit and the latest trend. The social ads system is strictly related to a friends list and takes into account the personal details that people enter into their profiles. These particular ads can be shown to segmented groups either by age, gender, location, language, marital status, tastes or preferences, keywords. people put on their profiles and so on.
A Social Ad is basically a graphic with a descriptive text. These appear in people’s feeds or in the Facebook ad space (bottom of each screen), this will depend on how much you want to pay to be placed.
Here are some tips for you to place a free social ad, after that you can increase your budget depending on you and your overall campaign:
1 – Click on the Advertise link and click on the ‘get started’ tab
2 – Try to define if you want to drive traffic to your website or a Facebook fan page
3 – Define your target by choosing your preferred audience tab on a demographic basis if you wish
4 – Prepare a good striking text and hire a graphic designer for a visual impact graphic, when you feel that everything is fine, upload it. The ad text must not have more than 25 characters in relation to the title and 135 characters in the body of the text. The image to be uploaded should be set to 110px wide x 80px with an aspect ratio of 4:3 or 16:9. The size of the file to be uploaded must not be larger than 5 megabytes.
Facebook Social Ads does not allow Flash animated graphics, although they are working on that, in the meantime you can use an external server or apps to keep you on your fan page. Remember this rule of thumb: the headline text is more important than the image, test this over and over until you are completely satisfied with your overall CTR.
5- Define which payment system you want. You can choose between CPC or CPM
6 – Test your ad for any other bugs or errors, once you are sure of everything, enter your credit card information to formally start your Facebook campaign
7 – Check your daily statistics as well as detailed demographics, always check your impressions and clicks. You can do this in the daily stats tab, this can also be displayed as a nice graph form.
8 – Remember that prices usually go down and down as more people click on your ad on a regular CPM and fee basis, so tweak and click to improve your existing ad campaign.
9 – If you have a big budget to spend, you can use Facebook Beacon, Sponsored Marketplace listings, Sponsored Stores or Sponsored Groups. It’s good to know that measuring the effectiveness of a social media campaign is sometimes hard to track.
There is no holy rule to follow, however, you can track effectiveness by monitoring your web traffic, measuring ROI, tracking how many contacts or followers you have so far, and most importantly, public perception and awareness. of your brand, service. or idea that you are promoting or selling.
Facebook Marketing is growing in many countries outside of the US, for example, in Europe, Facebook ads are somewhat cheaper than US ones, Italy for example is the leader so far. Those foreign clicks show a less saturated projection and most of its end users are not just college students. A steady increase in demographics is affecting Facebook, users over the age of 30 are now part of the family, making this business one of the most lucrative.
Remember that it is always good to start small if you want to experiment with this system, after that you can increase your expectations and your budget of course.
