How much would you pay for your website optimization? I hope the answer depends on the results and return on investment that the SEO consultant can create for you.
If the search engine optimization strategy put forward by the SEO consultant identifies the most profitable keywords and creates website content and inbound link building strategy that subsequently brings the site to the top of search engine results pages search engine (SERP), then this service is potentially invaluable.
The actual value also largely depends on the niche the website competes in and how competitive the niche is. It also depends on the profit that the resulting product sales are likely to generate and the total achievable sales that the SEO work can produce.
There are some very high value niches where the sales generated by websites that rank one of the top three places on Google can be massive. Let’s take a look at the weight loss niche, this is a market I have a good understanding of and any of the top three places on Google with an expression like “lose weight fast” or “fast weight loss” can generate gross sales . up to $200,000 per month.
Obviously, attracting website visitors is only half the battle; There are other elements involved to ensure success, such as the website’s ability to convert visitors into customers. If a website is poorly designed or the content message is not in line with what the market is looking for, top rankings in the world’s search engines will not make the website profitable.
Let’s take a look at what the main components of SEO consist of: keyword research, on-page SEO elements, and backlinking. Essentially all SEO consultants are doing the same job, so what makes one worth $1000 an hour and another just $25 an hour? The answer to that question is the perception of value and how well the SEO consultant is selling their service.
As long as the client understands the value and potential return on investment that a consultant can offer, there is nothing stopping you from selling your service at the top of the income ladder. There is a lot of misinformation surrounding search engine optimization and ultimately every business owner seems to have a different perception of what is required and how much SEO is likely to cost.
So could you hire any SEO consultant? The answer to that is probably NO. Anyone with a reasonable level of intelligence can become an SEO consultant, but the fact is that it takes hundreds of hours of self-study and a lot of patience and a lot of trial and error. The reason for this is due to the massive levels of misinformation within the industry, and for reasons I’ll try to explain, there will likely never be a formal qualification or educational process for SEO. The topic is evolving and the requirements change almost continuously. Search engine algorithms are changing all the time because if they remained stagnant, false and inappropriate manipulation of search engine results would be possible. The fact is that all SEO is a form of spam, since what you are really trying to do is manipulate the SERPs in your favor. Therefore, the search engines will continue to modify their algorithms and the SEO consultant will continue to try to guess the elements necessary for the pages they are trying to promote to reach the top of the results.
So ultimately, what sets a high-quality SEO consultant apart from the rest of the field is the ability to be creative, think outside the box, and engage potential clients and draw them not only to the target site but to make an offer. purchase.
