When you create powerful videos, you improve your marketing strategy and audiences respond. Being able to create powerful videos that move others to action can boost your business. Watch them go from lead to lead, building their own momentum.
Let customers tell the story
Nothing helps create powerful videos more than a real, true testimonial. Just having someone tell their story, as in “I was like you, but I did x, and look at me now.” It works with weight loss commercials, another industry that knows how to create powerful videos, it works with anything.
the power of three
To enhance your marketing strategy, create powerful videos using number three: three testimonials, three key selling points, three examples. The power of three applies when you want to create powerful videos. Three is the magic number that moves people to conviction… and then to action. Three is key.
To repeat
Another tool to use to create videos is the use of repetition. If you watch a well-crafted infomercial, you’ll repeat the benefits of the product periodically throughout the video. So you can improve your marketing strategy by hitting the high points over and over again, in a slightly different way each time. Getting the right balance is necessary to get the best results with your videos.
Hire a Professional
Unless you have experience and can create impactful videos, it might make sense to outsource both writing and production. There is an upfront expense, but good marketing pays handsomely in the back-end.
Find a company with experience in infomercials to create your videos. Infomercial product launchers are a prime example of an industry that has learned to create video. They create powerful videos that motivate millions of shoppers every year to pick up the phone or log on to the internet.
hold it steady
It’s not really about the length. It is about time and time. It pays to get a second opinion once you’ve captured your presentation on video. Sometimes you can fall in love with your own work and have trouble cutting what needs to be cut. But this is essential to improve your marketing strategy. Attention spans have gotten shorter, not longer. If people skip thirty-second TV commercials, they’ll shut down your five-minute video in the blink of an eye, unless you know how to create impactful videos.
test it
The last step in creating your videos is testing. Before you launch, gather a focus group of members of your target audience (pay them if you must) to see if you’ve been successful in your quest to create impactful videos. Don’t ignore their comments. Improve your marketing strategy by listening and listening to their advice. Make any suggested changes.
one final secret
There is no point in creating powerful videos if no one sees them.
After production and testing, it’s time for the final leg of the journey: getting them in front of your target audience. Post them on YouTube first, then link to Facebook and Twitter. Send an email invitation to view your video to your database of contacts, or rent email lists to increase your exposure.
The ability to create impactful videos is becoming increasingly important. By using the tips above, you too can improve your marketing strategy and see how they breathe new life into your marketing strategy.
If you would like to learn more about video marketing or any cutting edge internet marketing strategies and skills, please visit my website at http://LeliaRaynal4YourSuccess.com. Master efficient internet marketing using the same powerful educational platform I used to learn and succeed as an internet marketer.
