Pay Per Click (PPC) campaigns are a great way to get into online advertising without spending a fortune. You can start with a small budget and see big returns on your investment over time.
But before you even get started, it’s important to understand all the different goals you may have in mind for your PPC campaign.
build your list
Email lists are a lucrative way to market your services and products. Get people to opt-in to receive marketing messages from you through permission-based marketing. That is, they register of their own free will to receive the messages. They usually receive some kind of freebie for signing up.
promote an event
Short term goals are really great to meet with PPC campaigns. Events often have a set date that they’re going to happen, and this bodes well for pay-per-click because people don’t like to miss out. With a deadline looming, people are more likely to sign up if they find out about it through PPC.
Sell your eBook
Do you have an eBook published that you want people to know about? Starting a PPC campaign to promote the book is a great way to get more people to buy it. You can let your ad send them to a video trailer for your book and to an order page.
get more followers
If you’re trying to build a community on Facebook, running a promoted post ad or other type of PPC campaign to build awareness for your group can do wonders for getting more followers.
get more engagement
You can run Promoted Posts on Facebook, Twitter, and Pinterest to get more engagement on a particular post that you want people to respond to. However, when you do get the commitment, be sure to respond to increase the effect.
Promote a Contest
If you have a non-PPC contest, you may end up very disappointed with the results. Contests are wonderful ways to build your list and gain more awareness about your brand.
Close More Sales
PPC can also be used to promote a direct product for direct sales instead of promoting a listing or post. Sometimes people just want what you have to offer and they want it now, not later. Create an amazing sales page and the PPC ad can link directly to the sales page for better results.
Retargeting consumers
A great use of PPC is to retarget people who have viewed your website and offers, but have not purchased. Bringing them back is a great use for PPC campaigns because sometimes people just left because they were busy and the reminder to come back will help.
