If you’re still not sure what SMS text marketing is, don’t worry, you soon will be. Mobile marketing for businesses has been around for a while, but it has only recently gained popularity among businesses that are aware of it.
Text message marketing is really simple, and I bet you’ve probably seen it on some level, at some point.
If you watch TV, you’ve probably seen the ads that say something like “Send BINGO to this number” or something similar. So how could you use this technology for your business?
Read on to find out just how powerful mobile marketing is becoming and what you could do with it to promote your business.
It doesn’t really matter what kind of business you have, you can definitely use SMS text marketing for business purposes, and it really is an effective way to stay in touch with your customers and keep them informed.
So let’s take a look at a really simple example of how you could use a mobile marketing campaign to deliver value to your customers, while keeping your service fresh in their mind on a regular basis.
Let’s say you own a service related business. This could be a bar, restaurant, hair salon, or any other type of business you can think of.
Simply have your customers opt in to receive your text message alerts via your short code that you will send when you have something of additional value to offer them.
Once they sign up for your mobile message alerts, they will be on your list and you will have your permission to contact them.
Maybe business is a little slow one day, or you have an event going on that you’d like your subscribers to know about. Just send your SMS text message with your offer, like: “Bring this text message for 25% off” or something similar.
People love to participate, and they really love saving money on an interesting promotion, event, or perhaps dinner. They’ll be happy to bring their phones to show you your text coupon you feel them, and suddenly business picks up.
Of course, you could use these types of messages for all sorts of things to reach out to your customer list and offer them something that is of benefit to them. Just use your imagination to figure out what you could offer them and you will find almost endless possibilities.
As of 2009, an estimated 270 million people in the US alone will have some form of mobile phone. Statistically, and quite simply, this means that a LOT of your customers have the ability to send and receive a text message.
Whether you want to send mobile coupons, special offer or event alerts, or just offer something great to your random customers, the numbers are simply too big to ignore.
