Keyword research guide is a fundamental part of internet marketing which includes blogging. However, the value of keywords goes far beyond SEO copywriting. Keyword research, at its core, is market research. It lets you know what people are curious about and at what comparable numbers. It reveals the specific language people use when thinking about those topics, giving you insights on how to engage with them through your blog.
Keyword research is one of the most important, valuable, and high-performing activities in the field of search advertising. Through the detective work of figuring out your market’s keyword demand, you not only understand what terms and phrases to target with SEO, but you also learn more about your customers in general. The effectiveness of this intelligence cannot be overstated. With keyword research, you can predict widely used changes, respond to changing market conditions, and generate the products, services, and content that Internet searchers are actively searching for.
To understand the value of a keyword, we must further investigate, hypothesize, test and iterate on the classic internet marketing formula. The following is an essential but useful guide to determining the value of a keyword: 1. Ask yourself if the keyword is relevant to the content that your site offers. 2. Search for the term/phrase in the main engines. 3. Get a sample marketing campaign for the keyword on the major search engines. Select the exact match and drive traffic to the most related page on your site. 4. Using the information you’ve collected, make an educated guess about the value of an individual visitor to your site using the given search term or phrase.
Additionally, to speed up the keyword research process, there is also a selection of tools. To guide you in using the tool is quite simple. Initially select which area you are targeting. You can see what you are currently looking for. Next make sure you decide what type of search you are doing, if you are searching on a competitor site you can use the site content radio button option and parse a URL. Make sure the option to use synonyms is also checked and enter your main keyword. This is actually the keyword or phrase that exactly explains your product or service. Operate the tool and sort the results according to your own preferences. You can consider this checklist and export it to a spreadsheet program and move through the checklist for keywords that are not important to your site. If you repeat this procedure for each primary short-tail keyword your site will target, you’ll have a complete list of short-tail and long-tail keywords to target.
The next step is to go through your own checklist and pick some golden keywords. Golden keywords are the most significant for your website. You should choose golden keywords based on relevancy, competitiveness, and potential traffic volume. Relevancy to your website is whether you can give people the keywords they are searching for. Competitiveness can be judged by the number of websites you will try to launch from the home page. Potential traffic volume is determining whether your chosen keyword will bring many relevant visitors to your website. Once you’ve chosen your golden keywords, you’re ready to move on to onsite optimization and then offsite optimization and link building. Always keep your keyword sheets handy and expect them to evolve with your site. When you get rankings for a gold keyword, swap it out for a more competitive one and keep trying to get much more relevant traffic.
