Most companies that are not well versed in SEO still understand the basics of keywords. Most of the companies use broad keywords or short tail keywords in their internet marketing strategies. But many businesses don’t understand that there are narrow keywords or long-tail keywords that can also be beneficial for SEO purposes. Understanding the benefits and drawbacks of long and short tail keywords can help your business create better marketing strategies.
short tail keywords
What are short tail keywords? These are the general search terms that people use when looking for information on the Internet. For example, they might start with a simple one-word term, like beds. This word, when entered into the search box, will bring up many different websites for the person to review.
Advantages of short tail keywords
So what are the benefits of these types of keywords? The main benefit is that they attract a wide audience. Using these keywords can help drive large amounts of traffic to a company’s website. Another benefit of these types of keywords is that it’s easy to determine which ones are relevant to your specific market or business offering. It is also easy to write on them. When creating web content, it is important to ensure that the keywords used flow with the rest of the text. Fitting the word “bed” into a sentence is pretty easy. Making sure your keywords fit your content isn’t difficult, but it will be worth it given Google’s recent focus on quality and relevant content.
Cons of short tail keywords
If short-tail keywords attract a large audience, are easy to write, and help marketers determine which keywords are relevant to a specific campaign, what could be wrong with that? One of the drawbacks of using these keywords is that you can drive the wrong kind of traffic to your website. If your business sells dog beds, you don’t want people looking for bunk beds visiting your website. You want people looking for dog beds, and maybe even people looking for senior dog beds. The more words you use in a search term, the more specific the results will be.
Another disadvantage of these keywords is the competition. These words are popular with netizens, so companies want to buy them. This can hurt your PPC campaigns and can also make it difficult for you to rank high in search engines. These types of keywords are also not beneficial for people who want to create niche campaigns.
long tail keywords
Long tail keywords are also known as narrow search terms. These are phrases that a web surfer will enter into a search box if they are looking for something specific. Going back to the “bed” example, a web user might enter the term “teenage bunk beds in New York City.” By entering this specific phrase, the web surfer will receive a list of websites that are relevant to people searching in New York City to buy teen bunk beds; It doesn’t get much more specific than that.
Advantages of long tail keywords
If short-tail keywords are something that a person enters when they first start a search, long-tail keywords are phrases that people enter when they are closer to making a final decision. Increased conversion rates help offset decreased web traffic.
Most companies don’t use these keywords when building their websites or running AdWords campaigns. So an added benefit of long-tail keywords is that your business won’t have a lot of competition. This helps you achieve higher search engine rankings with less effort, lower CPC for ad campaigns, and increase the relevance of your campaigns, which can have a positive impact on your Quality Score.
Cons of long tail keywords
While these types of keywords can help create targeted traffic to your website and offer the benefit of less competition, there are some downsides. One downside is that it’s often difficult to write effective copy. Consider trying to add the phrase “teen bunk beds in New York City.” How many times do you think you could add that phrase to a web page and still make the overall content flow? These types of keywords can often be awkward and difficult to use in sales copy, and you don’t want it to seem like you’re keyword stuffing and using awkward phrases just to get a keyword into an article.
Another downside to using these types of keywords is that businesses need to really understand their market and the terms being used to reach the organization’s website. If the business is targeting the wrong keywords, they will not receive the right kind of traffic.
Both types of keywords can be beneficial to a company’s internet marketing strategy. Using short-tail keywords at the beginning of a sales funnel will help drive traffic. Long-tail keywords can be used for ad copy towards the bottom of the sales funnel to help attract leads that will convert to sales. Try to use both types of keywords in your marketing strategy to help increase conversion rates and web traffic.
