You’re about to discover the best tips and strategies you can use in your online video marketing to create a stampede of leads directed to your website, even if you’re afraid to get in front of the camera.
Online video marketing is one of the most powerful and underused marketing platforms available today. I think most people are afraid of video marketing because they don’t want to put their face “out there” for all to see. But did you know that you don’t necessarily have to be “in front of the camera” to create online video marketing? More on that later.
WHY IMPLEMENT VIDEO MARKETING IN YOUR BUSINESS?
1. Establish a connection with you and your prospect
2. Create an instant rapport (people can get an immediate “feel” for who you are)
3. When it comes to SEO, it’s easier to rank on YouTube and Google than if you’re trying to rank with your blog.
4. YouTube is the THIRD ranked website in the world with massive traffic
As I said earlier, you don’t have to be “on camera” to create online video marketing. Yes… it’s nice to put a face to the information provided… but it’s not absolutely necessary to get started with online video marketing or make a sizable profit! With the wonderful world of technology, today we have tools available that will help you create online videos using words, images and music in the background. One such simple tool is to use PowerPoint to create a video slideshow.
There are several keys to success when creating video marketing online. I must say that one of the most important keys is to be yourself! Do not try to imitate or duplicate another person. People want to get to know YOU and your personality. Trust me, with all the billions (40 billion to be exact, as of January 2012) of video viewers, there are many who will resonate with you and be drawn to not only the valuable content you are providing, but also it will connect with you as an individual.
Remember, you don’t have to be perfect. It’s okay if you’re nervous the first few times you’re on camera. Be human… people connect with those who are human… don’t try to talk or act like you’re a “super guru”. Just be yourself, speak confidently, and be excited about what you’re talking about (but don’t get too excited). We don’t want to exaggerate.
If you’re going to use the PowerPoint presentation method to create your online video marketing, you’ll definitely want to make sure you “brand” yourself into the creation of your PowerPoint presentation slide. What I mean by this?
Be sure to include your website URL on each slide, or if you have a custom banner or header that identifies you, be sure to include it at the top of each of your slideshows.
You want to optimize your videos for your chosen keyword/keyword phrase. If people search for you on Google, they will most likely search for you on YouTube as well.
Relink your video URL to articles you’ve written or blog post you’ve made to increase your ranking on Google and YouTube. Optimize your video by including its title when you upload it to YouTube
Provide a 4-5 sentence description of your video with your keyword/keyword phrase throughout the description. Let it flow naturally. Don’t just “hit” your keyword there
CONFUSED ABOUT WHAT CONTENT TO PUT IN YOUR VIDEO?
This is commonly an area that most people struggle with, especially when they are new to online video marketing. Most people think they don’t “know” enough about their particular niche to create a content-filled video. This could not be further from the truth.
I’m sure if you look around your home office (or wherever you keep all the training materials you’ve purchased over the years) you’ll find valuable content that you could share with others that would be beneficial to your success.
If you’re still confused and think you really have no idea what you can create content about, let me refresh your memory a bit with some examples below. Here are some tips you can draw your content from… and remember, your video only needs to be 2-3 minutes long… so it’s not like you’re creating an action-packed movie!
Get insights from value-based trainings you’ve attended
Notes you may have taken from a webinar
company reviews
Product Reviews
Ah-ha moments you’ve had where the “lightbulb” went on
You can google how to do a specific thing and produce video content on it.
There are dozens of other ways you can create content for your online video marketing. If you’re still stuck after following the tips I gave you above, you can always look up areas you may have needed help with when you were starting out in your network marketing business, do some research in that area, and create video marketing tips on that one. theme.
Once you get the ball rolling, the possibilities are endless.
