What does “Pay Per Click” mean? “Pay Per Click” is an advertising strategy that is easy to understand. Every day around 300 million searches are performed through the major search engines. This results in 80% of Internet traffic. In order to reach as many potential customers as possible, it is extremely important to get your websites ranked on these search engines. But for people to see and click on your website frequently, it needs to be seen at the top of the online search list. The lower your rank, the less likely your website will be clicked on because most internet users only go as far as the third page of a search engine. In “Pay Per Click” advertising, you have to pay to be always visible on the internet. You can target the most searched keywords or key phrases about your website or niche, and the highest bidder gets the highest rankings. The biggest advantage is that there is no upfront cost and you only pay after a visitor clicks on your link. That’s why it’s called “Pay Per Click”.
Pay Per Click Advertising Gives You A Global Reach
Millions of people around the world click on pay-per-click advertising campaigns every day.
The online business world of e-commerce is flourishing, making it possible for an advertisement from virtually anyone on the planet to be viewed online anywhere in the world.
The “Pay Per Click” advertising campaign is the leading growth sphere in online marketing.
Last year approximately $741.2 million was spent on “pay per click” advertising. Regular SEO (search engine optimization) takes weeks or even months to produce results, while “pay per click” advertising can grab the attention of customers in a fraction of a second. That’s because this progressive ad campaign can be placed on any website and viewed online by many potential customers anywhere, anytime. The only challenge is placing your ads correctly on the right websites that invite potential customers to try a particular product or service.
Well-targeted pay-per-click ads that convert to sales
The right customers can be attracted to your site by a well-targeted “pay-per-click” advertising campaign in a short period of time. We can target the right people willing to do business with us if we use the right search phrases. This is the most cost-effective way to promote certain goods or services, helping you monitor the customers who visit your site and what they are looking for and ultimately buying.
“Pay Per Click” advertising campaigns can be managed 24 hours a day, 7 days a week over the Internet. This allows you to improve campaign strategy and react efficiently to both customer and competitor activities. Being able to do these things helps you consistently increase your return on investment (ROI). The idea is to keep refining your campaign to get the best possible return on your investment.
Do you still have doubts? With the right training, you can start using “Pay Per Click” right away and make a profit. As always, whenever you start a new pay-per-click campaign, you’ll want to start small until you find out what works through testing.
Mobile marketing and pay per click go hand in hand
Aside from pay-per-click advertising, there is another form of marketing that is taking the world by storm. It’s called mobile marketing. Many people who like to advertise with pay per click advertising are also building their mobile list. They may even be running ads to get subscriptions to your mobile list. As the savvy marketer knows, the only device that 99% of people own and have with them 99% of the time… is the cell phone (and other mobile Internet-enabled devices). with the times or you could lose a lot of money. So take a serious look at mobile marketing as well as pay per click and you’ll be fine!
