So why bother optimizing your website? It’s your choice in the first place, but if you’re serious about your business, SEO should be seriously considered. There are many so called SEO companies that promise the world, charge a fair price, and then optimize your site with keywords and terms that no one is searching for. How good is that? Nothing good!
Ultimately, there is nothing definitive about search engine optimization other than patience. That’s really the name of the game. The key elements to adhere to regarding on-page factors are numerous. First, all of your site’s title tags should display the top keyword terms you’re optimizing for. Don’t exhaust this and pay attention to the number of characters you use. The meta keywords again should not be exhausted and in the meta description of your site do not overload the keywords. Search engines are wary of this and produce a description that contains the main terms and terms related to your site and business.
In the content of your site, of course, use your key terms, but again, not at a ridiculous level. Google and other search engines give some credit for this, but I don’t believe to the level that most “gurus” claim. The important is the content. A high level of content that can be changed on a regular basis will help. Search engines crave fresh content and expect your site to be crawled more frequently the more that happens. A great way to improve this is by using a “blog.” Instigating a blog to your site and updating it regularly will surely improve your rankings and also help people find your product or service much more often. This is a very underused area of SEO for website owners and it will certainly help you.
The key factor in SEO is linking. The internet is all about sites that link to each other. That’s what makes it work. Google marks every page on the internet by page rank or PR level. You rate it from 0 to 10. The larger the PR page that links to your site, the more weight it gives your site. Be careful when submitting to website directories, especially with paid listings. The site may indicate a PR5, 6 or 7, but the crucial element is the PR of the page that your link will ultimately come from. Also make sure you use the correct anchor text. Do not use your business or company name, but rather a key phrase that you use in your site’s title tags.
These are basic and fundamental areas of search engine optimization and if adhered to will certainly help you rank your site and its content higher in free search.
