1. Social Media Experiment: Create an ongoing event and only promote it via Facebook/Twitter/Social Media. In-person networking groups and bars are combining to develop what is affectionately called the TweetCrawl, half happy hour and half networking, where people meet at local restaurants across their state. Live tweet rolls are displayed on large screens where compatible contacts can see who’s doing what and who to tweet for a business connection.
2. In addition to helping get the word out about a new product or service, bring customers together as co-marketers. Each business can post the new release to their contact list in this joint social media marketing effort. This technique is helping organizations build their fan base through very targeted efforts.
3. First and foremost is getting approval from the top levels of n organizations to approve the use of social networking sites to advertise a launch. Not all fit well in today’s climate. If an organization doesn’t have the muscle behind the curtain to sustain this kind of outreach, or if they just don’t “get it,” then it will fail.
4. Companies use sites like Twitter, Friendfeed, StumbleUpon, and Travelblog Exchange almost exclusively to market their blogs. Most prefer this to traditional marketing because it allows for relationship building on multiple levels. They focus on building reputation, helping people, answering questions, and things grow organically from there.
5. Often times, you’ll have access to “big names” in your industry in a way you never would through cold calls, mails, or emails simply by using social networking sites. You’ll also find numerous business and personal relationships (the line is often blurred when it comes to social media) leading to project development and more marketing and PR.
6. A current project: Are you attending a conference, convention or event? Develop a blog focused on your participation, create ongoing podcasts and audio coverage of the event, and turn your followers on Twitter, Facebook and other sites into field reporters to distribute your coverage. All contacts can retweet messages, republish blog content, and send traffic to your main blog site. This is a great way to quickly build a massive niche subscription list.
Try any of these tactics and you’ll soon find yourself with a winning product launch.
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