Instagram as a social media platform is quite the stir. Image Sharing, Video Sharing, Live Stories, Geolocation, Hashtag Feeding, Multiple Image Posting, DM feature enhancements, Instagram Stories Stickers and Polls and tons of advanced features for the platform added very often to the application.

Limited to just being a smartphone app and a simple website, Instagram has become one of the most used and loved social apps today.

Having said all this, what is also talked about is the update of the Instagram API and the changes of the Instagram API. Exasperation spread among brands and marketers everywhere after the Instagram API changes were released. Third-party brands and applications were exposed to strict rules and regulations and had to comply with the API update.

Before and after the Instagram API access update

Before the launch of the Instagram API, companies had to see metrics through information about the application. But now the metric information can be accessed on the new, better-equipped API platform.

Tracking the performance of organic content in third-party tools will now be easier with this API, as it is now based on the same approach as Facebook’s Graph API.

The new metrics and insights will allow companies to stay ahead in the race for the performance of their organic content over what they previously received with third-party tools.

Why are Instagram analytics and metrics required?

Instagram analytics is a crucial part of Instagram marketing strategies. Marketing efforts by brands can amount to a waste of money and resources without proper analytical reporting. Analytics help determine how good your marketing strategies are. What results are obtained after applying the marketing strategy, etc. can be easily tracked to improve performance and focus towards marketing and advertising content.

Brand performance on Instagram can be easily decoded with Instagram analytics with the new Instagram API update.

Content monitoring feature

The Instagram API update includes new functionality that allows businesses to restrict and moderate content. Businesses can use this feature efficiently to hide comments in light of organic content. As a flexible option to show or not show comments and toggle between them, this ensures that a healthy platform for the expression of thoughts is maintained.

In addition to this feature, an automated system also detects offensive and provocative comments and assists companies in their content moderation practices.

Business profile support for Instagram API update

An Instagram business profile will now be required to access the Instagram API update. A Facebook login is also required to use third-party tools with the newly released API.

Businesses can use and access existing API tools, but this does not have the advantage of accessing new features. Also, login to Facebook will be a requirement for this.

Instagram API as Facebook Graph API

Facebook contains many useful updates to its Graph API, including:

  • Data is accessible from 140 million global locations.
  • Better engagement metrics for any URL.
  • Read-after-write API calls to provide support.
  • End point of updated information on the page.
  • A new API endpoint created to easily connect a Facebook client from the branded app to your Messenger Bot.
  • Multiple features to harness the power of the Marketing API.
  • Video API with endpoints for cross-post videos.
  • Updates to Web hooks, Facebook’s subscription-based application push service.

Instagram API Update Statistics and Metrics You Should Know About

Instagram has a wide range of metrics and insights for brands and companies to measure their performance, compare and analyze their goals and results, understand audience taste and behavior, and then drive changes in their marketing strategies accordingly.

For individual posts, brands can track reach, impressions, saves, and views of videos and profiles.

In stories, brands can track exit rates, impressions, website clicks, reach, responses, and people’s insights. Stories on Instagram are a new method that helps advertisers track performance.

For the audience, brands can track age, gender, and top locations. Age and gender are general information that is requested for all social platforms.

Since Instagram has modified its API for websites and access, with each passing day it becomes crucial that brands adapt to it for a thriving business.

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