Before you buy the Twitter traffic machine, please read this.

Look, I know how you feel.

You have a great new website or a fantastic new business opportunity and you want the world to know what you are missing. You’ve heard a lot about social media and microblogging through Twitter from Facebook. You’re thinking: if I could grow my list of Facebook friends or Twitter followers to a really large number, then all I would have to do is send a message and new customers, new friends, new followers will overtake a path to my door.

So you hear about a way to automate everything, and you’re hooked!

That’s where it was about a month ago. He had been hard at work on a website about senior travel to the Yucatan. Finally, I was ready to “go live” and started looking for ways to drive traffic. On the advice of a friend, I bought the Twitter Traffic Machine, a “set it and forget it” system that promised that after buying a simple guide and setting up a collection of online services, I would be certain to have “16,000 new followers in 90 days.. “Sounds great, right?

But I’ve since learned that what seems like a shortcut ends up being a long and frustrating detour.

Twitter Traffic Machine provides everything it promises except for the one thing I bought it for. It doesn’t automatically add thousands of followers. In fact, if used as directed, it will very effectively annoy a large number of potential prospects, replacing quality interpersonal communication with spam.

The problem.

The problem lies in a specific element of the system: the Twitter Traffic Machine purchase request itself, which is contained in the automatic reply to new followers. What this means is that if you follow the setup instructions precisely, whenever someone decides to follow you, they will receive a message looking for a sale.

Twitterverse residents don’t like this. When I tried it, I received two responses that illustrate the point. One said, “Could you say ‘hi’ before you try to sell me something”? The other, more pointed, was: “Nobody wants your spam. C’ya!”

Why do I have these reactions? Twitter was designed around personal communication. Your immediate question: “What are you doing now?” you cannot respond correctly with anything other than a personal message. Twitter purists don’t even want to know what you’re thinking, and certainly an ad or request is inappropriate as a welcome message. It is contrary to the whole spirit and intention of the medium.

So am I using Twitter Traffic Machine today?

Yes. Would you recommend it to others? Yes and I do … all the time, but only with this very important caveat: DO NOT include that request. Otherwise the system is great. It will automatically feed high-quality content to your Twitter home page, find new followers for you, and remove your list of unfollowers. It shows you how to automate your welcome message and finally shows you how to keep track of all your results. Despite the complexity of linking all of this together, the series of clear and helpful video tutorials takes you through the process every step of the way.

The result?

Today I have a system in place that actually connects me with new followers and keeps my current followers engaged and informed. It effectively increases my normal networking activities. But Twitter Traffic Machine is by no means a “set it and forget it” system, unless of course what you want to forget is your reputation in the social media community.

The final evaluation?

Twitter Traffic Machine is a good buy and a smart investment that offers very useful information at a good price. Use it wisely to support your efforts to make friends and develop relationships online. But save the speech until you can make a valid offer based on a genuine understanding of your followers and their needs.

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