Nobody cares about you or your business. I know this may seem shocking to many of you, but it is no less true.
People only care about themselves. They care about the results they get from hiring their services or using their products.
They only care about your growth and success. They care about the long-term value they get from working with you.
Here is the problem.
You are probably communicating as if your target market cares about your business rather than their personal interests.
“I am a __________ (fill in the blank with your profession) and I help people (by offering something you sell) with my services.”
The problem is me and me. The word people is the other challenge. What people, who do you help? How do you help them exactly? What is the result of that help?
You are thinking of me and me and also your potential client.
Instead of thinking about me and me when you are communicating, start thinking about you and you.
“I solve (the problem that you solve) for people like you that (the challenge that your target market wants to overcome) so that you can (result that they win).”
See the difference. When selling, you understand that listening is the key. You have two ears and one mouth. You must listen twice as much as you speak.
When communicating, you should have an I and two or more statements from you when you “speak” to your target market.
Most people see their business from a personal point of view; they cannot express the value they bring to other people.
What can you do if you are me and I challenged?
First, understand what value you bring to other people. If you don’t know, ask.
So do you understand the return on investment (ROI) that people typically get from working with you?
Combine these two sentences into one short statement. When people ask you what you do, stop telling them your job title or business category and start telling them the value and ROI it provides.
It is hypnotic. People suddenly respond to your communications because they suddenly understand “What’s in this for me?”
