If you’re having trouble with your content and you desperately need an expert content analysis report, how do you know which company to use?
Choosing a company or consultant to conduct a content analysis can be a daunting prospect, especially if you haven’t been involved in one before. While many companies can claim to be masters, there are a number of different things to consider before choosing one.
Hopefully, following our advice will allow you to choose the perfect company to solve your content problems and ensure that a useful and easy-to-understand content analysis report is useful for your business.
recommendations
The best types of referrals to receive are from trusted friends, colleagues, or other associates, but they can also be the hardest to find. The chances of meeting someone who has also gone through content analysis similar to yours are potentially quite slim, depending on the circles of people you associate with.
The second best alternative is to contact a previous customer directly or read their reviews and testimonials. There are a number of ways to do this and by searching online you should be able to find some user reviews quite easily.
If you can’t find reviews of the company, this should sound the alarms in your head. While it may be that this particular company is new and therefore has no online reviews, you should do more research before dealing with them.
Experience
Experience is key when it comes to content analysis. Ensuring that the company you choose not only has a solid background in general analysis, but also has knowledge in your particular sector, is a very smart and recommended measure.
A successful content analysis is done by a company that will generally have extensive experience in the industry. There are several different methods and areas of expertise, some focus on one type of content, such as web content, while others specialize in a different area, such as technical writing.
Consultation
As a general rule of thumb, you shouldn’t pay for content analysis up-front without an initial consultation, as you should make use of companies that offer a free one.
A successful, professional, and leading company will want to show you exactly what it can offer, so beware of any company that is unwilling to inquire about your needs without receiving payment first.
Value for money
The last thing to consider when looking for a company for analysis is weighing the cost versus the value of the job. It’s smart advice to not just choose the cheapest option, as ensuring the task is completed correctly and completely is far more important than spending less and ending up with poor content analysis.
