A great online video platform can make a significant difference in how your website is received. Video content is one of the most prevalent types of media on the Internet; Your site visitors will want their experience of watching videos on your site to be similar to the video they see on other sites. What you need to make available to your site visitors is a full-featured online video platform that is capable of blending seamlessly with the existing look and feel of your site.
While content is also a deciding factor in attracting and retaining visitors to your site, video content is also just as important from a marketing perspective. Creating relevant, entertaining and dynamic video content should be a top priority for any business’s marketing strategies, as sites like YouTube, Hulu, Vimeo and others demonstrate, people who use the internet like to watch videos. Having an integrated and customizable video player on your site is another tool you can use to attract new customers and leads.
If you’ve recognized the importance and potential of having video content available on your site, chances are you also know how to provide top-notch content. The needs of your site visitors must be covered from all sides: text, images and video. The next step would be to have an embedded video player on your site that looks like part of your site, that is, a video player that integrates seamlessly into the existing visual design of your site. Customizable video platforms are a must for this; the alternative is to use a player that seems out of place and “embedded” in your site design. If it looks like it was added randomly, it will reflect poorly on your site, the perception of your business in the eyes and minds of visitors, and could be detrimental to attracting new customers. Images and design play a major role in influencing how and where we search and visit on the Internet. Using a player that you can easily integrate into your existing site is a sure way to maintain and build your reputation as a smart, aware and contemporary user. business – no one gravitates to links, tweets or remembers sites that seem “old and broken”.
A customizable video player should be exactly that: fully capable of being customized to suit your business. What this means is full site integration in terms of how players look and feel: having the ability to change size, location, background color, add your logo, etc. – the video player you choose should have a full complement of capabilities that allow you to change the player to suit your needs. There really should be no limits to what you can do with the video platform in terms of customization: background images, toolbar, your company logo, size, page placement, ability to run banner-style ads as a means of cross-promotion of your other goods or services: a video player must be capable of all this.
To take the idea of using a video player even further, some providers will even be able to offer you the ability to track your player usage through advanced analytics that can give you the invaluable information you need when you want it. to see how and where your video content is being shared (most embedded video platforms, no matter how basic, offer email sharing, linking, or embedding, but no way to track the information) .
Integrated video platforms can also be used as another method to direct site visitors to other locations on the site or specific landing pages, for example; a video that you have available on your site could be offering information to a service you provide, at the end of the video you can offer the viewer the ability to go directly to the page that will allow them to purchase the service immediately – If a customer or customer has come this far on your site, it should be of the utmost importance to offer them a direct link to what they are looking for.
You can further fine-tune the viewing experience by using logo overlays that appear on the screen during the playback time of any content (such as when you watch TV and the logo appears in the bottom right of the network whose program you are watching) , offering the option of high-definition content, fully customizable fonts, video still images in the window before playback, pre-video animated markup (example: when you watch a movie, there is usually a short sequence where the logos of the companies involved). before the next attractions start): Personalization is key, with careful planning, the integrated video platform can become a very powerful means of promotion.
Being able to showcase your video content is a marketing tool that no business should have. A branded video experience on your site will help increase sales, attract new customers, and increase profits while providing viewers with informative, entertaining (and potentially viral) content.
