It is important to monitor your brand online. You need to be able to track what is being said about your brand, where links are posted, and what people think of your product in order to build and/or maintain a good reputation both online and offline. The Internet is used so much for communication, personal and work-related, that a company must be aware of its presence and maintain control of its online personality and credibility because it can easily transcend the world of business on the streets and affect its credibility, thus diminishing. sales and setting off a chain of events that only leads to a downward spiral.
Because the Internet has made news and communication so easy, you should be especially vigilant in monitoring your brand online so you can catch rumors of someone, like a competitor, trying to ruin your image or a drop in trust. and brand loyalty. Monitoring is fairly easy and really only requires some basic research and tracking. Here are some things to look out for and places to look out for when monitoring your brand online.
One of the easiest, though not necessarily the most effective, ways to monitor your brand is to create a Google Alert account. How this works is that you enter keywords and whenever your brand name or one of the other keywords is mentioned, you receive an email about it which sends you a link to the online destination where the word was mentioned. This is all fine, however it is not the most effective way to really monitor your brand online because it does not provide a full scope of what your brand is doing and the breakdown of where your brand is being talked about online in terms of percentages , etc. . For this, you need to hire someone to track the figures or advanced software that can do this for you. The best way is almost always through human labor because they can determine the validity of a mention of your keywords or brand and analyze the context, while a computer cannot or will make more mistakes in this regard.
So first you need to develop a keyword list. Of course, this should include your brand name and any trademarks or copyrights you have associated with that name, as well as customers, competitors, the names of spokespersons, senior executives, stock symbols, products, company name abbreviations your company or products, as well as misspellings that a person might type into a search engine looking for your brand or products.
People talk to others about brands and products on the internet, from reviews to consumer news, blogs, forum posts, and emails about things they like or don’t like. Therefore, there is a lot of ground to cover in tracking and monitoring your brand online. Every day you should check blogs, Twitter, social networks, social media sites, Wikipedia, message boards, forums, consumer news, article directories, and tags on video and photo sites. Track these mentions if they are positive, negative or indifferent and the frequency of these mentions to monitor your brand.
