Video games have changed, but consumer love for them has not. Except for the love behind them, everything is different. Players no longer play pinball and PacMan as much. They could, if the right marketing strategy was paired with the right technology, but for the most part, everything has changed. Consumers still remember fondly, but as games evolve with technology, they have changed to satisfy an audience that includes both advertisers and gamers.
Game Marketing Benefits
Games have always cost money to develop, but it has clearly paid off for developers. They certainly also make money and power the technologies necessary to play with them. That’s why investors are willing to put their brands behind gaming marketing, and it’s why marketing is investing so much in entertainment. There are growing returns around investing in game marketing.
It costs more to develop the games because the new technologies to play are cutting edge, cutting edge and very exciting. Everybody wants to be a part of something like this, and what is more exciting than wanting to do something that has never been done before? Even when they don’t take off as expected, like virtual reality games, they become part of consciousness and are still used to power the next big thing. Marketers and developers learn from the knowledge gained by marketing strategies that failed or succeeded, or by researching where consumers put their clicks to see where they will put their money.
There are games for all interests, ages and genders.
Game marketing works because there are games for everyone, of all ages, genders, or interest groups. People play everywhere. Games no longer need a console, cartridge, or television. Today’s phones are smaller than the original video game controller! People always have their phones with them, so they always have access to their games and advertising.
Games may cost more to develop, but many of them cost the consumer no money at all. Initially, they can be downloaded and played for free, but the player is involved in the marketing and the advertisements presented to them must be attractive. They must be interesting products that the player wants to buy because otherwise they are easily ignored.
A growing investment
Investing in game marketing is investing in an industry that will always grow. There are so many different styles and ways to grab a gamer’s attention. If the marketing strategy is entertaining, it is likely to be accepted. Brand recognition is built here. From pop-up ads to franchise-based games, to game characters using real-life business services, the opportunities in game marketing are many.
There is a lot to be gained through gaming marketing. What do consumers like, where do they spend their money, and where are they likely to spend it around this time next year? Will the brand last longer than the game?
Interested in being part of video game marketing? Do not wait. Find an ad agency that understands the benefits of creating entertainment and get involved.
Battery is a creative advertising agency in Los Angeles, CA that offers services like e-sports marketing, game marketing, alcohol marketing, marijuana marketing, strategic branding and planning, etc. For more information, visit https://www.batteryagency.com/#about.
